Our Corporate Management

Please contact our Press Department if you would like to get in touch with our Corporate Management.

This information was updated on 24 January 2023.

Torgeir Silseth, Chief Executive Officer

Torgeir Silseth, Chief Executive Officer

Torgeir started his career with Strawberry at Quality Hotel™ Hafjell, where he was Managing Director from 1991-1996. He then worked as Director of Operations Scandinavia until 1999, before being appointed as Vice President. He took over as CEO of Strawberry in 2006. Torgeir is a graduate of the Norwegian School of Hotel Management in Stavanger.

Bjørn Arild Wisth, Deputy CEO

Bjørn Arild Wisth, Deputy CEO

Bjørn Arild joined Strawberry from Hartmark Consulting, a leading consulting firm in Norway, where he was CEO. He has more than 14 years' experience of providing consulting services within business development, strategy and management to Norwegian and international companies. Wisth has a degree in political science from the University of Oslo and the University of Wales.

Katalin Paldeak, Chief Operating Officer, Strawberry

Katalin Paldeak, Chief Operating Officer, Strawberry

Katalin has extensive experience of the hotel industry, having held positions at a variety of hotels including the Hotel Diplomat and Good Morning Hotels. She was CEO of Grand Hôtel in Stockholm from 2001-2003, and previously served as General Manager there. Katalin has worked at Strawberry since 2004, notably as Vice President of Clarion Hotel® from 2005-2014. Katalin is a graduate of the School of Business, Economics and Law in Gothenburg, and has also studied at IFL and Cornell University in the United States.

Erika Ehrnrooth, Chief Operating Officer, Strawberry Finland

Erika Ehrnrooth, Chief Operating Officer, Strawberry in Finland

Erika joined Strawberry in October 2022, in the newly created position of Chief Operating Officer in Finland, where she has full responsibility for all the Finnish hotels within Strawberry. Erika previously worked as CEO, CCO and CMO in the recruitment agency Eilakaisla in Finland. She has broad leadership experience and she also holds an MSc in Economics from the Hanken School of Economics in Finland.

Henrik Berghult, Chief Operating Officer, Nordic Hotels & Resorts

Henrik Berghult, Chief Operating Officer, Nordic Hotels & Resorts

Henrik has enjoyed a long career within the hotel industry, having been Director of Purchasing at the international Rezidor Hotel Group, in addition to holding several leading operative roles in both Sweden and Norway at Norlandia Hotels & Resorts. Henrik has been with Strawberry since 2013, most recently serving as Director of Operations for Clarion Hotel® in Sweden. Henrik studied Service Management at the University of Lund and Management at Cornell University in the United States.

Fredric Landell, CEO, Nordic Property Management

Fredric Landell, CEO, Nordic Property Management

Fredric joined Strawberry in 2020 and has been working with hotel properties since 2003. He has previously worked with ÅF and Synerco Facilities Management, and since 2007 has also been running his own companies Campdio Fastighetsförvaltning and Vimini Projektledning och Fastighetsförvaltning. Fredric holds an MSc in Engineering from KTH Royal Institute of Technology in Stockholm.

Carl Oldsberg, Chief Digital Officer, Strawberry.

Carl Oldsberg, Chief Digital Officer, Strawberry

Carl has more than 20 years of experience from the hotel and travel industry. He has previously worked at Choice Hotels International, where he was in charge of the franchise business outside the United States with 1,300 hotels in more than 30 countries. Before that he was VP Revenue & Distribution at Strawberry. Carl is a graduate of the School of Hotel Administration at Cornell University.

Trine Lise Marsdal, Chief Financial Officer, Strawberry

Trine Lise Marsdal, Chief Financial Officer, Strawberry

Trine is an economics graduate and certified accountant from the BI Norwegian Business School. She has extensive experience of working as a consultant within governance, controlling and process management. She joined Strawberry in 2016, having previously served as CFO of Optimera in Norway.

Eirik Bogsnes, Executive Vice President, Hotel Services

Eirik Bogsnes, Executive Vice President, Hotel Services

Eirik has more than ten years' experience of operational leadership at Schibstedt, Amedia and TV2. Prior to joining Strawberry in 2016, he managed A-pressen's operations in Russia, and served as Executive Vice President of Amedia with a responsibility for digital strategy and development. Eirik is an alumnus of the Harvard Business School.

Daniel Stenbäck, Chief Development Officer, Strawberry

Daniel Stenbäck, Chief Development Officer, Strawberry

Daniel has more than 20 years' experience of hotels and travel in the Nordics. He has previously served as CEO of First Hotels, Senior Vice President of Nordic Hotels & Resorts, Managing Director of the Clarion Hotel® Post and Managing Director of Gothia Towers.