Membership

Strawberry Arena

What is the Strawberry Arena?

On 12 July 2024, Sweden’s national arena, situated in Solna just outside Stockholm, officially became known as the Strawberry Arena! The arena can accommodate up to 65,000 people to enjoy concerts, football matches and more! As a member of Strawberry, you can also look forward to a great range of benefits if you activate Red Carpet.

Strawberry Arena

Room for emotions

We’re passionate about unforgettable experiences at Strawberry. And the “Room for Emotions” concept is ideal for the Strawberry Arena since we give you room to truly express your feelings! Imagine the excitement of seeing your favourite performer sing your favourite song on stage, the euphoria of hearing the whistle at the start of a football match you’ve been longing to see, or the tears of joy when your team scores! The Strawberry Arena is a venue for all the big (the very biggest!) emotions with world-class experiences for you to enjoy all the year round.

A group of cheerful people enjoying a concert, leaning on a barrier and showing various expressions of excitement.

All kinds of events – big and small!

We’re passionate about unforgettable experiences at Strawberry. And the “Room for Emotions” concept is ideal for the Strawberry Arena since we give you room to truly express your feelings! Imagine the excitement of seeing your favourite performer sing your favourite song on stage, the euphoria of hearing the whistle at the start of a football match you’ve been longing to see, or the tears of joy when your team scores! The Strawberry Arena is a venue for all the big (the very biggest!) emotions with world-class experiences for you to enjoy all the year round.

Three baristas in aprons dance enthusiastically indoors.

WeCare – come as you are

Anyone who steps inside the Strawberry Arena should know that Strawberry cares deeply about diversity and inclusion. We believe that people from different cultures and backgrounds make us smarter, more creative and better in every way! We have room for all, whatever people’s background, sexual orientation, gender identity, beliefs, ability or ethnicity may be – come as you are to the Strawberry Arena!

A smiling woman in sunglasses being embraced from behind by a man at an outdoor event.

Red Carpet – a host of benefits

Would you like the chance to purchase tickets to concerts and events across the Nordics before everyone else? Or how about getting access to exclusive experiences at the Strawberry Arena? If you’re a member of Strawberry, you should just go ahead and activate Red Carpet, entirely free of charge! And if you’re not yet a member, it’s easy and free to join!

Two men in black attire conversing and smiling in an office lobby with decorative wood maps on the wall.

Fast Track and premium entry

Once you’ve activated Red Carpet, you can get Fast Track access to the Strawberry Arena and you’ll have the chance to buy exclusive tickets with dinner, drinks and premium entry. And that’s not all! But do you actually need any more reasons to activate Red Carpet?