Black Friday doesn't have to be all about shopping – you can also take the opportunity to create lasting memories and spark joy! Instead of a shopping basket full of stuff, treat yourself and your loved ones to a wonderful hotel stay – all while making sustainable choices.

1. Treat yourself or a loved one


Black Friday can be the ideal opportunity to book a wonderful hotel stay – regardless of whether you fancy a relaxing weekend break or you'd like to surprise someone with a memorable experience. Just imagine waking up in a comfortable hotel bed, enjoying a big buffet breakfast and exploring a new destination – or perhaps taking some time out in a spa?


Treat yourself to a break from daily life, a weekend getaway or a luxurious staycation – we have something for everyone! Book your experience here!


2. Choose a sustainable stay


When you stay at one of our hotels, you can look forward to a luxurious experience, safe in the knowledge that you've made a sustainable choice! We are proud of the sustainability work we do via the WeCare initiative. This includes offering organic and Fairtrade produce, and ongoing efforts to minimise our environmental impact by reducing our energy consumption, food waste and lots more!


Find out more about our WeCare sustainability work.


3. Make a conscious choice


Combining a relaxing hotel stay with a sustainable lifestyle is easier than you might think, and we're always happy to provide you with tips on what more you can do! Why not choose more plant-based dishes during your stay, or just make sure to only take as much as you can eat from the buffet? You can also choose to reuse your bed linen and towels or travel by public transport. Small steps can make a big difference, and together we can help create a more sustainable future.


Did you know? As a member of Strawberry, you can pop in to any of our hotels to enjoy a fresh cup of coffee (or tea) plus a refill, entirely free of charge! You're welcome every day, even when you're not staying with us!!


Find out more about your member benefits here.


Every coffee bean we serve is organic and Fairtrade.


4. Use your bonus points to give back


Black Friday can also be an opportunity to give back. We give you the chance to donate your bonus points to charity, allowing you to help contribute towards a brighter future. You can donate your points to organisations such as UNICEF and Cancerfonden – thereby your booking during Black Friday is not just a wonderful experience, but also a chance to give back! Spread some joy during the year's most intense shopping weekend, and book a stay to support a good cause!


Find out more about how to donate your bonus points here.


Support a good cause during Black Friday.