Membership
A concert with a lot of people in the sunset.

Exclusive experiences

Exciting concerts & events

Early access to concerts

Are you seeking new experiences and adventures? How about a concert to give you goosebumps or perhaps you fancy exploring a new culture? Now members of Strawberry can join Red Carpet and get access to exclusive and exciting events across the Nordics. Get early access to concerts and accommodation as part of large events before everyone else. This benefit is only available to those who have activated Red Carpet! So, you’ll basically be getting front-row seats to fabulous endorphin kicks – and who doesn’t need a bit of that in their lives?

Exclusive Strawberry Suite & Fast Track at the Strawberry Arena

As part of the launch of the Strawberry Arena on 12 July 2024, members of Strawberry who have activated Red Carpet can look forward to even more benefits! This includes Red Carpet’s exclusive Fast Track at the Strawberry Arena, which means you won’t have to queue next time you visit Sweden’s national arena! Get more information here. You’ll also have the chance to buy tickets to access our luxurious new Strawberry Suite in the arena, where you can enjoy delicious food and drinks, in addition to fabulous concerts and events. Don’t delay – join Red Carpet today!

How to use Red Carpet

It’s easy to activate Red Carpet. The only requirement is that you’re a member of Strawberry – and for those who aren’t, it’s easy to join here. Members can activate Red Carpet below or in their profile using the consents. Membership in both Strawberry and Red Carpet is entirely free of charge and we’ll keep you updated via email when tickets to big concerts and events are released! Activate Red Carpet today to make sure you don’t miss exciting concerts, events and other exclusive happenings!

Get first in line!

Exclusive events with Red Carpet

There are currently no bookable Red Carpet events. No need to frown though – there will be plenty of exciting events appearing here soon!

Unique events at our hotels

You can enjoy all kinds of fun events taking place at our hotels across the Nordics, including include everything from concerts and comedy shows to seminars and wine tastings.


Have a look below to find your next experience!

Passed events

Been there, done that

Presale to Melodifestivalen 2025

Show

Presale to Melodifestivalen 2025

Early access tickets to Melodifestivalen – available now!

Darin to Ullevi in Gothenburg

Concert

Darin to Ullevi in Gothenburg

Pre-order tickets for Darin at Ullevi, ending at 31/10 at 10 AM.

Iron Maiden to the Nordics

Concert

Iron Maiden to the Nordics

Buy tickets to Iron Maiden before anyone else

Ultra Bra’s concert at the Helsinki Olympic Stadium!

Concert

Ultra Bra’s concert at the Helsinki Olympic Stadium!

Pre-order tickets for Ultra Bra, ending at 12/9 at 12pm.

Strawberry Arena

Sweden's national arena

Strawberry Arena

You can enjoy all kinds of epic events at the Strawberry Arena including sports matches, concerts and entertainment. Prepare for euphoric feelings and world-class experiences!

More information

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