WeCare
Let’s change the world for the better
WeCare
Strawberry has a vision to make the world a better place, with a philosophy of never settling and always pushing for change. This goes hand in hand with what we value most – people and the planet.
WeCare
With a warm beating heart
We’re aiming for our business to be climate-neutral by 2030 – and that is an ambitious goal. In order to achieve this, we need several sustainable solutions for food and buildings. At the same time, we continue our work with fostering a company that is inclusive and diverse. Our work is driven by a warm beating heart and the hope to be able to proudly tell future generations that we did our best.
We have a vision to make the world a better place, with a philosophy of never settling and always pushing for change. Strawberry is founded upon three important and interconnected pillars: People, Planet & Profit.
People
A fundamental part of our culture is about the people whom we surround ourselves with and meet every day. We have two strategic focus areas for this - diversity and development.
Planet
Reducing our environmental impact and caring for our planet are some of our most important tasks. Our goal is to be climate-neutral in our own operations by 2030. We have two strategic focus areas to enable us to achieve this - buildings and food & drink.
Profit
We believe that every krona earned in an ethical and responsible way is worth more. That is what lies at the very core of our philosophy, which includes three fundamental pillars: People, Planet & Profit.
Read more about sustainability within Strawberry here
People
Gender equality and inclusion
We’re aiming to be a market leader when it comes to gender equality and inclusion. We value differences and create places where people feel welcome, respected and valued. We know that people from different cultures and backgrounds make us smarter, more effective and more creative.
Planet
Sustainability
We all strive towards the same goal at Strawberry – to leave behind a more sustainable planet for future generations. Our sustainability work is basically about making a difference through action. This includes reducing our carbon footprint by promoting ethical and responsible business operations. We know that every step counts, but we also dare to take big leaps when needed. We are always seeking new innovative solutions to reduce our environmental impact.
Planet
Climate-neutral by 2030
We are determined to be groundbreaking in our industry. And we are going to do so by becoming climate-neutral in our own operations, and halving the emissions in our value chain by 2030. This is one of the most ambitious goals in the industry. We do not as yet have all the solutions in place. However, we are ready for the challenge and we are convinced that there is a lot to develop and explore in order to get us to where we want to be in 2030. The goal has been set.
Planet
Buildings
A more sustainable future and climate-neutral operations requires us to look at our properties. With carefully considered solutions for design, construction and property management, we can minimise our impact on the environment. In order to reduce our carbon emissions and reach our climate goals, we prioritise energy-efficient and smart methods.
Planet
Food & beverages
Food plays a key role in improving people's health, and the same applies to the health of our planet. With the goal of making a positive impact, we are wholeheartedly investing in health, the climate and the environment. We do so by serving responsibly produced food and beverages.
Planet
Corporate social responsibility
We have pledged to explore all kinds of ways to reduce the carbon footprint of our own operations and those in our value chain. We work closely with our partners and suppliers to find innovative solutions and initiatives, to be able to continue to offer our guests the best possible experiences – while also reducing our emissions and environmental impact.
Jobs
Join Strawberry
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Become a member and get 2,000 Spenn
Get discounts on hotel stays. Be the first to receive offers and news. Use Spenn as full or partial payment for hotels stays or partner offers. Yes, these are just some of the many benefits our members receive – what are you waiting for? You can now get 2,000 Spenn as a welcome bonus when you join Strawberry and book a stay at one of our hotels with a check-out date before 31 March 2025. Just make sure to download the Spenn app and connect your membership with Strawberry to Spenn.