Helsinki Pride

24-30 June 2024

Pride is one of the biggest and most important festivals in the Nordics, and each year more than 100,000 people gather in Finland’s beautiful capital to celebrate love and the right to be whoever you are! There should be room for all – not just at Strawberry, but also in society at large! Strawberry fully supports the Pride message, and has been a proud main sponsor of Helsinki Pride for many years.

We encourage everyone to join in the festivities during Pride Week, while also showing support throughout the rest of the year. Party, fun, glitter and rainbows are a fabulous way to celebrate just how far we’ve come, but in order to reach the goal of universal inclusion, acceptance and equal rights for all, we have to carry on working to promote greater understanding. Our Pride flags are always held high in support of this important movement.

What's up in Helsinki?

Be part of Finland's biggest human rights manifestation and cultural celebration! This year's theme is Peace & Hope. All societies and individuals have the right to live in peace, both in their surroundings and in their inner lives. And hope is what you need when peace seems impossible. Helsinki Pride 2024 is thus sounding a horn for peace and fundamental human rights in all societies. It is opening doors to spread hope during these challenging times.

You can look forward to a number of thought-provoking workshops and vibrant events throughout Helsinki Pride Week. Here at Strawberry, we're extra excited about the following:

Pride Parade – 29 June 2024

The Pride Parade held on Saturday is the undisputed highlight of Helsinki Pride Week! Commencing at 1pm in the Senate Square, the parade will bring together more than 100,000 people, dancing and marching through the city before reaching the Kaivopusto Park, where the main festivities ensue!

Pride House – open all week

We're delighted to announce that this year's Pride House is situated at one of our own hotels, the fabulous Hobo Helsinki! The Pride House is the main hub during Pride Week, hosting numerous panel discussions, seminars, workshops and other events! It's the ideal place to learn and develop! Come and hang out with us at Pride House, which is always open to everyone!

Find out more on Helsinki Pride's website

Helsinki Pride

Helsinki – one of the most LGBT-friendly cities in the world

Find out what We Speak Gay's founder, Hannu Medina, has to say about Helsinki from an LGBTQ+ perspective, as well as the collaboration between Pride and Strawberry in the Finnish capital.

Read the article

Magical moments of the Helsinki Pride Parade 2018

Over 100 000 people in Helsinki Pride Parade 2018

More than 100 000 people gathered in Helsinki in 2018, dressed in all the colours of the rainbow, to show their support of equality and the human right to be yourself. The grand celebration of love lasted for seven whole days - see pictures from the colourful parade here!

Helsinki Pride Parade 2018

We have the rooms - just bring a smile and an open mind!

Hotels in Helsinki

If you are looking for somewhere to stay during Pride, then check out our hotels in Helsinki. Find your favourite and book today! There are lots of other Pride festivals taking place in other destinations where we have hotels. Join us at our hotels in Norway, Sweden and Denmark.

View our hotels in Helsinki

Pride at Strawberry

How do we promote equality and diversity at Strawberry?

Are you interested in working with us or are you keen to discover how we foster a solid company culture based on strong principles and values? Then go ahead and read these interviews with a few of our colleagues!

See what our colleagues have to say!

All you need to know about Pride!

Find out everything about this colourful celebration of love and diversity here.

Find out more

Strong voices in the Pride movement

Be inspired by people who are fighting for everyone's equal rights and opportunities every day!

Aurora's story

Aurora was always a woman!

Read about Aurora, who always knew she was not a man, but rather a woman living in a man's body for 25 years before she was finally allowed to be herself. Aurora gives you her dos & don'ts of what to say - or not say - to transgendered people.

Read Aurora's story

When dad comes out

Carolin's father came out late in life: "I'm so proud of him!"

What happens when life doesn't quite turn out like you would have chosen yourself? What happpens when your family is divided and one of your parents suddenly comes out? For Carolin Solskär (27) from Sweden, this was a turbulent time in her life, but eventually led to some important conversations that provided answers to many of her questions.

Carolin's story & advice

How to be a supportive parent

Proud parents: "It's so important with good role models”

We met up with a charity that supports parents of LGBT children - Stolta föräldrar till HBTQ-barn (Proud parents of LGBTQ children) - and we got some great tips from parents whose families have gone through their own "coming out" processes.

Read about the initiative

Why we support Pride