Strawberry
Our story
It all started with one hotel, almost 30 years ago. Today we count over 17 000 employees and over 200 hotels. They work for our chains, and for our independent brands - but always as one team! We offer our guests experiences ranging from modern low-cost hotels to world renowned luxury resorts. We are passionate about experiences, it's all in the details - right? Maybe you´ll see the same city in a new way, or be greeted with your own personal message in the room when you check in on your regular business trip. Because of our amazing employees, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change, and to have room for all. For us - Strawberry marks the beginning of something new, something beyond the hotel industry.
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