This is Strawberry
About us
At Strawberry, a world of experiences awaits – from hotels and restaurants to spas, conferences and events. With more than 250 hotels across the Nordic region, Lithuania and the Faroe Islands, there is always something new to discover. Strawberry is about more than destinations. It is where people meet, new impressions take shape and moments stay with you long after.
Vision & values
Energy, courage and enthusiasm
Strawberry is not a company like any other. We are a rebel in the hospitality industry, with a warm, beating heart and an ambition that reaches beyond the desire to change the hotel industry. Our business is built on three core values – energy, courage and enthusiasm – and we want to make the world a better place to live, work and travel in.
“It’s not just about hotels. It’s about people, meetings, and memories that stay with you.”
Our history
How it all began
In 1996, Petter A. Stordalen came on board as owner of Choice Hotels Scandinavia and began building something that challenged the traditional hotel industry in the Nordic region. The ambition was clear from the outset: to create hotels where experiences, culture and people take centre stage. With new concepts, hotel brands and a strong entrepreneurial spirit, the business quickly gained momentum and grew across the Nordic region.
In 2010, everything was brought together under the name Nordic Choice Hotels, and in 2023 we took the next step and became Strawberry – a name that reflects something greater than hotels alone. Today, Strawberry is a universe of experiences. We are a rebel in the industry, bringing together hotels, restaurants, spas, loyalty and places to meet. Every part is created to be felt – genuinely and wholeheartedly.
Hotel brands at Strawberry
We have hotels wherever you are – near the train station, in the heart of the city, on the ski slopes, by the golf course and along the way. From budget-friendly stays to exclusive experiences. Find the right hotel for you and explore our hotel brands.
Wecare
Sustainability
Strawberry has a clear ambition to help make the world a better place. We work continuously to reduce emissions, care for people and run responsible businesses. We do this through the concepts Room for Change and Room for All – work we call WeCare.
More than a bed for the night
A world of experiences
Restaurants & bars
Where excellent food, creative drinks and a vibrant atmosphere take centre stage.
Spa
Time to unwind, recharge and relax at our spa and resort hotels.
Events
Experience concerts, sport and many other exciting events.
Meetings and conferences
Host your conference with us – with venues for both small and large events.
Membership programme
Members experience more
As a member of Strawberry, you get more out of every trip with selected offers, discounts and benefits. When you stay at one of our hotels, you earn Spenn, which you can use the next time you book. Make every journey a little better with benefits that make a difference.
Jobs
Join Strawberry
We are a bunch of unique individuals, led by energy, courage and enthusiasm. Together we create extraordinary experiences every single day!