What is the reason for the name change from Nordic Choice Hotels to Strawberry?

Most people see us as a hotel chain, but we actually offer everything from everyday experiences to once-in-a-lifetime adventures! The name, Strawberry, represents our founder Petter A. Stordalen’s business philosophy of never settling, always pushing for change and constantly striving to develop. Growth has always been part of the company’s DNA, and in order to continue the fantastic growth we have enjoyed in recent years, we must develop and keep challenging ourselves. Strawberry is a name that stands out - and that’s perfect for a rebel with a big heart. Who’s the rebel? Well, it’s us - and that is something that won’t change!